I help growing and transforming businesses restore control over their operations — from customer service and planning to logistics and 3PL — by combining executive leadership with hands-on implementation. 25 years at Unilever, Red Bull and Moët Hennessy (LVMH).
Order errors are increasing, complaints never stop, and the team is always firefighting. The process is broken — not the people. I redesign the full order-to-cash flow, build clear SOPs, establish KPI frameworks, and structure the team for lasting performance.
Overstock on slow movers and stockouts on fast movers — simultaneously. Planning is disconnected from commercial reality. I implement a structured S&OP process that aligns demand with supply, reduces costly write-offs, and prevents lost sales.
Late deliveries, hidden costs, lack of transparency — and the relationship feels untouchable. I audit the contract, SLA, and operational data, then fix the relationship through structured renegotiation or run a tender to find a better partner.
Rapid growth has outpaced operational processes
Teams need experienced leadership through change
SAP implementation or optimisation
Elena Yagunova — Founder & Principal Consultant · Amsterdam
My name is Elena Yagunova. I am a senior supply chain and operations professional with 25 years of international experience in FMCG and luxury goods. I step into complex situations where processes no longer support business growth — identifying root causes, aligning stakeholders, and implementing practical solutions that deliver measurable results while keeping day-to-day operations running. I founded Yagunova Operations & Optimization to give companies direct access to this expertise — applied personally, from day one.
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